Posts Tagged Business Failure
Why Money Is Good
Posted by davev in Start Thinking, Take Action on August 10, 2010
The way you think about money will determine how much of it you accumulate more than any other factor. Your attitude toward money affects your emotions and your motivations.
Do You Feel That You Have Enough?
In psychology, money is what is called a “deficiency need.” This means that it only motivates you when you feel deficient in it, when you don’t feel that you have enough. Above a certain level, when you feel that you have enough, it is no longer a motivator. Put another way, when you have enough money, you don’t think about it very much. But when you have too little, you think about it all the time.
Determine Your Attitude Toward Money
The effect money has on your emotional life depends on your attitude toward it. If you feel that you have too little, money can become an obsession for you. It can dominate your thinking, feelings and actions. Arguments over money are a major reason for marital breakdown. Problems with money are the primary reason for business failure, the ruination of friendships and psychosomatic illnesses of all kinds. It’s not uncommon for people to even kill themselves over money problems.
Practice the Reality Principle
The Reality Principle applies especially to matters of money. This principle states that, “You must deal with life as it is, not as you wish it were, or could be.” Most people live in a world of partial self-delusion, with regard to money. They wish, hope, and pray about their financial futures while at the same time, deep in their hearts, they know their dre ams will never mat erialize. In Lewis Carroll’s book, Alice in Wonderland, one of the characters says quite happily that he is quite capable of believing several impossible things before breakfast each day. In the same way, many people believe quite impossible things about money and then they wonder why they are having so many financial problems.
Overcome Deep Seated Beliefs
One of the most common obstacles to achieving financial independence is a deep-seated belief that somehow money is wrong and that people who have a lot of it are inherently evil. This belief is not based on any factual foundation. It goes back to early childhood conditioning when the growing child is often told this because of other people’s desire to rationalize away their own financial failures.
Money Is Good
The fact is that money is good. It takes money to buy homes, cars, clothes, food and most of the good things in life. Money has an energy of its own and it is largely attracted to people who treat it well. Money tends to flow toward those people who can use it in the most productive ways to produce valuable goods and services, and who can invest it to create employment and opportunities that benefit others. At the same time, money flows away from those who use it poorly, or who spend it in non-productive ways.
Action Exercises
Here are two things you can do immediately to improve your attitude toward money:
First, be perfectly honest to yourself with regard to money and to the amount you want to acquire in life. Pretending that you don’t care about money when you really do will only make you unhappy.
Second, begin today to think about all the wonderful things that you could have in your life if you had more money. Then, begin to think of all the things that you could do to increase the amount you earn and the amount you keep.
How to Succeed in Business
Posted by davev in Take Action on April 30, 2009
By: Brian Tracy
Build Your Own Business
The high road to becoming a self-made millionaire in America is starting and building your own business. But this is not as easy as it sounds. Most businesses started by inexperienced people fail.
Probably the primary reason why people don’t start businesses is because they’re afraid that they’re going to lose their money and for good reason. 99 percent of businesses started by people lacking business experience fail within the first two or three years.
Why Businesses Fail
And why is that? It’s because they don’t know how to succeed. They haven’t the slightest idea how to make a business successful. They may have an idea for a product or service, but they don’t know all the things that they need to know to run a successful business.
Why Businesses Succeed
However, surprisingly enough, 80 percent of businesses started by experienced businesspeople succeed. Now why should this be so? The reason is because experienced businesspeople know what to do. They know how to purchase their products and their services. They know how to negotiate with their suppliers. They know how to raise money. They know how to negotiate leases. They know how to sell and to market. They know how to manage their finances. In other words, experience is the key. In order to start your own business and succeed, you have to learn how.
Competence Makes the Difference
Now according to Dunn and Bradstreet, 96 percent of businesses in America that fail, fail because of what is called “managerial incompetence”. Managerial incompetence means that the people running the businesses don’t know what they’re doing. And here are the two critical areas of managerial incompetence that cause business failure.
First is sales and marketing. 48 percent of businesses that fail in America fail because the business cannot sell enough of its products or services. Very few businesses fail when they have high levels of sales and revenues coming in.
Control Your Costs
The second reason that businesses fail, 46 percent, is because of poor cost control. They may be selling enough on the front end, but they’re losing so much on the back end that they go broke anyway. Sales and marketing, financing and cost control, both require experience. And if you’re serious about becoming financially independent, you have to learn how to do both of these.
Put Luck On Your Side
You must learn the skills you need to be successful. Business success is not a matter of luck. Business success is a matter of application. It’s a matter of ability. It’s a matter of experience and skill and intelligence, and wonderfully enough, you can learn what you need to know to be successful. And you can start by learning through on-the-job training, which is called OJT. Most successful businesspeople become successful because they get all their training by working for someone else.
Action Exercises
Here are two things you can do immediately to make sure that your business succeeds greatly:
First, take the time to get the knowledge and experience you need in business by working for someone else where you can learn a lot in a short period of time. Go to work in an area in which you are interested and learn everything you possibly can.
Second, read and study in business, especially entrepreneurial business, all the time. Read one or two business books per week and read every business magazine that is published on your subject. Never stop learning and growing.
